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Understanding CTO Service Pricing: A Guide for Startup Founders
Navigating the world of technology leadership can be daunting, especially for startup founders without a technical background. One of the key decisions involves understanding the costs associated with hiring a Chief Technology Officer (CTO) or opting for a CTO-as-a-Service model. This guide breaks down the essentials of CTO service pricing, helping founders make informed choices that align with their business goals and budgets. The importance of CTO service pricing for startu

Aliaksei Ivanouski
Feb 183 min read


Case Study #1: Two Years of Uncertainty and the Trap of "Almost Ready"
1. Executive snapshot. 1.1. Client. Founder-led product startup (confidential). 1.2. Industry. Specialized Human Resource (HR) services. 1.3. Product type. Two-sided digital hiring platform providing an end-to-end hiring flow between employers and candidates, from onboarding through interviews and offer creation. 1.4. Product stage. Pre-MVP, with significant prior development investment but no fully usable, end-to-end features. 1.5. Founder profile. Non-technical founder resp

Aliaksei Ivanouski
Feb 813 min read


Choosing a mobile framework: a CTO’s perspective
Choosing the right technology stack is critical to a project's success, with a focus on development efficiency, scalability, and maintainability. A well-chosen stack meets growing user demands and business needs. This article addresses the real-life challenge of selecting a mobile technology stack for Sustylink, where I was a co-founder and CTO. Our platform is a mobile community network, and we faced critical decisions, including choosing the appropriate codebase, databases,

Aliaksei Ivanouski
Dec 30, 20254 min read


Vibe Coding and the MVP Trap: why speed without engineering is a liability
In the last year, LinkedIn has been flooded with posts celebrating lightning-fast MVPs. “We built our MVP in a weekend.” “Two days with AI and the product is live.” “No engineers needed, just prompts.” From the outside, it looks impressive. Screenshots are polished. Demos work, at least once. For a non-technical founder, it feels like the rules of the game have changed. But behind many of these MVPs is a growing and dangerous pattern: vibe coding . Here I will explain why vib

Aliaksei Ivanouski
Dec 29, 20254 min read


The common pitfalls of Agency-Built MVPs as Startups Scale
When progress starts to feel heavy. Most founders expect problems to show up when something breaks. What they do not expect is how often things start to feel difficult when, on paper, everything is going well. The MVP is live. A few customers are using it. Some revenue starts coming in. Investor conversations become more serious. From the outside, it looks like the company is finally moving forward. But day to day, progress feels different. Changes take longer than they used

Aliaksei Ivanouski
Dec 26, 20255 min read


What is a Fractional CTO, and why do companies hire one?
Technology has become central to almost every business. Yet many companies find themselves in a difficult position: they need strong technical leadership, but hiring a full-time Chief Technology Officer (CTO) feels expensive, premature, or simply not the right move at that moment. At the same time, critical technical decisions cannot wait. Architecture choices, platform selection, security, scalability, and integration decisions made early often shape the company for years. D

Aliaksei Ivanouski
Dec 17, 20254 min read


Who is a Founding Engineer?
A Founding Engineer is a key early technical hire in a startup. Often, they are the first engineer brought on, soon after the original startup founders. They are part of the early "Founding Team,” but unlike the founders, they did not originate the business idea. Why does the role exist? The concept of a Founding Engineer emerged with the rise of tech startups that need to build a product from scratch, often with limited resources, minimal staff, and high uncertainty. Startup

Aliaksei Ivanouski
Dec 3, 20254 min read
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